The United Arab Emirate (UAE) has seen phenomenal growth over the past two decades and continues to offer amazing business opportunities for companies looking to enter the market.  For fire & security manufacturers and suppliers looking to develop business in the UAE, Witts Worldwide can help.

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When entering any new market, organizations need to conduct market research and understand local and multinational cultures and commercial practices.  The UAE presents its own unique challenges for fire and security manufacturers to overcome, including local authority approvals and procedures, and the ability to provide technical, sales and marketing support to customers outside of their time zone.

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Witts Worldwide works closely with manufacturers to understand business growth goals and product positioning, from pricing and approvals, to technical USPs and routes to market. We then design a bespoke strategy to facilitate a smooth introduction to the UAE market.

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For integrators and suppliers already based in the Middle East, we design a customized solution to identify opportunities to grow your product range and service offerings. We then connect you with our industry partners for a timely solution for your project requirements. 

As a niche consultancy, Witts Worldwide maintains strong relationships with manufacturers, integrators, consultants and end-users throughout the industry.  We connect business and people, helping them enter and/or expand within the UAE with a focused approach and introductions to the right partners. 

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​Witts Worldwide consultants offer:

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• Extensive fire and security industry knowledge

• Broad insight into the Middle East market requirements and competitive pricing

• Relationships with reputable consultants and thriving distributor networks

• Database of the best and brightest employee candidates

• Sales experience throughout numerous countries and culturally diverse regions

• New business registration and start-up experience in select countries

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In addition, through our network of industry partners in the region, we can offer local support and design services at a fraction of the cost of recruiting a local employee or attempting to provide support from the UK or USA.

 

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Simply put, we can do as much or as little as your plans can accommodate. If you are ready to expand into the Middle East but don’t wish to employ an export sales person to travel to the region – or if you have more advanced plans and need assistance with market research, sourcing local employees and initiating the business start-up process, Witts Worldwide can help.

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Our flexible options include:

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• Local business development representation. This affordable option effectively gives you an 'employee' on the ground who works on your behalf.

• 'Agency' only agreements. We introduce your products to our network of partners (distributors, customers, consultants, end-users) and facilitate meetings for your team.

• 'Manufacturing under license' introductions. Overcome the significant investment required to manufacture in the region, and consider licensing your process to a reputable and experienced UAE company. We will vet companies and  arrange meetings for your team to further explore the suitability.

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​Ultimately our services are completely customizable and we can design a solution that is right for you and your company.